La rumeur comme Jacques Serrano, "Rumour as aesthetic criteria"
Jacques Serrano invites sociologist Pascal Froissart, historian of ideas Françoise Gaillard, economist, philosopher, physicist Marc Halévy, art theorist Stephen Wright.
As the very possibility of founding aesthetic judgement on objective criteria has grown increasingly fraught with difficulties and pitfalls, it is now those who experience the work, who talk the talk, and who proffer the judgement who carry weight.
Envisaging rumour as aesthetic criteria is thus to question the autonomous and self-proclaimed aspect of the very notion of criteria, its independence with respect to any artistic intention or marketing strategy. For to argue that something is – or is not – amounts to automatically assigning it a value, and hence a price. Can rumour thus be said to instantiate a sort of « ontological shift » in the work?
The point of this debate will be to question the legitimation of rumour as a full-fledged aesthetic criteria, in a world where art has been branded and labeled. Sundered from the work, autonomous, free-wheeling with its own force of attraction, speech performs rumour and the word becomes flesh… or cash.
